On March 6, 2014, song wensong, general manager of Shandong Hugerubber Co., Ltd., and Professor Xin Zhenxiang, Dean of School of polymer science and engineering of Qingdao University of science and technology reached a cooperation intention on school enterprise cooperation in Qingdao University of science and technology, and held a signing ceremony of school enterprise cooperation. Based on the principles of serving enterprises, innovating scientific research, complementary advantages and common development, the two sides are committed to practical production problems in the polymer material industry and cooperate to cultivate professional and technical talents in polymer materials with the goal of meeting industrial needs, improving teaching quality and scientific research level, integrating various resources and improving innovation ability. Through friendly consultation, both sides agreed to establish a comprehensive industry university research cooperation relationship on the basis of equality, cooperation and mutual benefit, and strive to achieve "school enterprise cooperation and win-win situation between industry and university".

The company has established a "college student employment practice base of polymer science and Engineering College of Qingdao University of science and technology" in Qingdao University of science and technology, making full use of the advantages of enterprise equipment and production conditions to provide students with good experimental conditions and off campus practice and training base; In addition, the two sides have also established an industry university joint innovation base - "Shandong Hongyu rubber tire industry technology research institute". According to the actual needs of production, teaching and scientific research, the two sides invite each other as part-time staff to participate in each other's teaching and scientific research, and hold regular academic lectures and exchanges, Help solve the key technologies of industrial optimization and development, as well as the specific technical process and management problems of enterprises.

At the same time, the company provides a certain amount of activity funds for the school of polymer science and engineering of Qingdao University of science and technology every year, and sets up a "Hongyu scholarship" in the school to encourage college students to grow and become talents, innovate and start businesses, help students with family difficulties, meet the needs of the company to actively participate in social studies and realize the long-term development of the company.

Qingdao University of science and technology is a national institution of higher learning famous for its remarkable achievements in rubber engineering. It is also the first institution to set up rubber major in China. Carrying out school enterprise cooperation is not only in line with the internal needs of enterprises to cultivate talents, but also conducive to the implementation of talent strategy. Through the school enterprise cooperation project, the enterprise culture and ideas are transmitted to teachers and students, the influence of enterprise brand and intangible assets is expanded, and the potential partners and customer groups of enterprises are created.